25分的清北E商务英语，对很多人来说都是一个很大的的挑战，早忘光了！
专业的事情交给专业的人来办。
我们会邀请相关英语专家给你讲好要点与得分技巧，不要怕！
现在，我们先来看看清华北大EMBA联考的真题长什么样子。
第一部分 商务英语阅读
阅读下面两篇英文原文，对后面的选项做出选择。本部分共10小题，每小题2.5分，共25分。每题所给出的A、B、C、D四个选项中，只有一项是正确的。
请将所选答案编序字母写在答题本上。
一、短文1
The total amount in sales generated by this year’s November 11 online shopping carnival has definitely set a record because within 13 hours it had exceeded 120.7 billion RMB($18.1 billion), the total for the whole day last year. Since it was launched in 2009, the Singles
Day shopping gala has set new sales records every year and the rate at which the total value of sales has been growing has accelerated. Why is this? The rapid popularization of e-commerce in China is definitely the main cause. China now has 750 million internet users,
of which 96 percent use the mobile internet, which is a consumption force comparable with no other country.
From a broader perspective, the November 11 shopping day also shows the tremendous consumption potential of the country. November 11 emerged out of people’s willingness and capability to buy, and it shows the transition of the Chinese economy
to consumption-led growth.
This consumption will also drive the growth of the domestic service sector as shown by the growing revenues of the express delivery companies, which offer quick and convenient shipments of the online purchases made by consumers. From this point of view,
November 11 can be viewed as part of an ongoing consumption revolution.
That consumption revolution will definitely redefine the label of “Made in China?” and help Chinese enterprises win in the new global competition. There might be a day in the future in which November 11 stops setting new sales records,
but the vitality domestic consumption brings to the Chinese economy will continue.
1. According to the passage, which one of the following statements is NOT true?
A. The total value of sales generated by this year’s November 11 online shopping carnival is a record high.
B. The total value of sales during this year’s November 11 online shopping day was 120.7 billion RMB.
C. The total value of' sales has been increasing faster year by year ever since the November 11 shopping carnival was launched.
D. The total value of sales during last year November 11 shopping day was $18.1 billion.
2. The increase of sales value on the November 11 online shopping day in the past years is because that
A. China has a large population.
B. China now has 750 million internet users.
C. 96% of China’s internet users use the mobile internet.
D. more and more Chinese people like to shop on line.
3. Which one of the following can be best to replace the phrase of “out of” in the sentence “
November 11 emerged out of people’s willingness and capability to buy” in Paragraph 3?
A. because of B. not because of C. despite of D. inspite of
4. According to the passage, which one of the following statements is NOT true?
The consumption revolution happened in China recent years
A. helps to boosts the revenue growth of the express delivery companies.
B. helps Chinese enterprises enhance their competitiveness in global market.
C. will set new sales records every year in the future.
D. will help to vitalize China’s domestic consumption.
5. According to the passage, which one of the following statements is NOT true?
A. There must be some countries whose consumption potential are bigger than that of China.
B. There is no other country whose consumption potential can be comparable with that of China.
C. November 11 is also called the Singles Day in China.
D. November 11, 2017 witnessed the 9th online shopping gala in China.
答案详解：
1. According to the passage, which one of the following statements is NOT true?
正确答案：B
解析：
A、选项正确，因为文章开头明确提到“this year’s November 11 online shopping carnival has definitely set a record”（今年双十一购物节的销售额创下纪录）。
B、选项错误，因为文章指出“within 13 hours it had exceeded 120.7 billion RMB”，意思是“13小时内销售额超过1207亿元”，但并未说明全天销售额就是1207亿元（可能更高）。
C、选项正确，文章提到“the rate at which the total value of sales has been growing has accelerated”（销售额增长率逐年加速）。
D、选项正确，文章指出“120.7 billion RMB($18.1 billion), the total for the whole day last year”（去年全天销售额为1207亿元，即181亿美元）。
2. The increase of sales value on the November 11 online shopping day in the past years is because that
正确答案：D
解析：
A、选项（中国人口多）未在文中直接提及，且人口多不一定是直接原因。
B、选项（中国有7.5亿网民）和C选项（96%网民使用移动互联网）是事实，但它们是电商普及的表现，而非根本原因。
D选项正确，文章指出“The rapid popularization of e-commerce in China is definitely the main cause”（电商在中国的快速普及是主要原因），即越来越多人喜欢网购。
3. Which one of the following can be best to replace the phrase of “out of” in the sentence “November 11 emerged out of people’s willingness and capability to buy” in Paragraph 3?
正确答案：A
解析：
“emerge out of”表示“源于”“由于”，与“because of”（因为）意思相近。
B选项“not because of”（不是因为）、C选项“despite of”（尽管）和D选项“in spite of”（尽管）均表示转折，与原文逻辑不符。
原文意思是“双十一源于人们的购买意愿和能力”，因此A选项最合适。
4. According to the passage, which one of the following statements is NOT true?
正确答案：C
解析：
A选项正确，文章提到“the growing revenues of the express delivery companies”（快递公司收入增长），说明消费革命推动了快递业发展。
B选项正确，文章指出“help Chinese enterprises win in the new global competition”（帮助中国企业在全球竞争中获胜）。
C选项错误，文章最后一段明确提到“there might be a day in the future in which November 11 stops setting new sales records”（未来可能有一天双十一不再创销售纪录），因此“每年都创纪录”的说法不准确。
D选项正确，文章指出“the vitality domestic consumption brings to the Chinese economy will continue”（国内消费带来的经济活力将持续）。
5. According to the passage, which one of the following statements is NOT true?
正确答案：A
解析：
A选项错误，文章第二段提到“a consumption force comparable with no other country”（没有其他国家的消费力可与中国相比），说明中国消费潜力最大，因此“某些国家消费潜力比中国大”的说法错误。
B选项正确，与上述内容一致。
C选项正确，文章开头提到“the Singles Day shopping gala”（光棍节购物狂欢）。
D选项正确，双十一活动始于2009年，2017年是第9届（2009-2017共9年）。
【回顾提升】：
1、做题时需仔细比对原文细节，注意选项中的绝对词（如“must”“every year”）和数字准确性。
2、错误选项通常通过偷换概念、过度推断或与原文直接矛盾来设置陷阱。
二、短文2
When marketers and business owners use celebrities to advertise and endorse their brands, it is called celebrity branding（代言人）.Celebrity branding has been proven to be a successful method since the beginning of the television revolution. People get attracted
to glamour easily and have a tendency to follow the trends set by the celebrities. Keeping this in mind, different brands use different celebrities to promote their business and increase their visibility in the market.
Every brand has a personality. Brand logos, slogans, colors, promotional giveaways, and promotional campaigns depict the personality of the brand. If the personality or lifestyle of a particular celebrity matches with the characteristic of the brand, then customers find it
easy to develop an association with the brand just by responding to what celebrities are talking. Celebrity branding works because people relate to the celebrities and consider them as their role models. Marketers use celebrities to address their customers’ fantasies.
Their marketing message gets delivered faster than ever when there is a popular and reputed celebrity representing the brand.
A promotional product industry definitely benefits from the celebrity branding phenomenon as these known personalities help to make a promotion of the brand successful. For instance, sports products, apparels, shoes, sports accessories, energy drinks, etc.,
are usually endorsed by the athletes and sports personalities while film celebrities and media icons tend to promote designer brands, luxury items, fragrances, cosmetics, and other such sophisticated products. Most of the celebrity promotions succeed in spreading the
buzz of the product due to customer attention they get. However, it is also true that negative publicity can ruin the impression of the brand especially when the celebrities get trapped into controversies and negative situations due to their actions or behavior.
Thus, business owners need to show caution while signing a contract with a celebrity or a known personality of the respective field. I t is always safe to choose celebrities that have assuring personalities and can give a positive reputation to promotional product introduced by the company.
6. What’s celebrity branding?
A. Printing celebrities’ image on the products.
B. Using celebrity to advertise and endorse the brand.
C. Hiring well-known celebrities to sell the products.
D. Asking celebrities to perform before customers.
7. What does the word “depict” in bold mean in the sentence “… depict the personality of the brand” in Paragraph 2?
A. broadcast B. recite C. describe D. compose
8. Which of the following does NOT depict the personality of the brand?
A. Potential customers. B. Promotional giveaways.
C. Promotional campaigns. D. Brand logos, slogans, and colors.
9. Celebrity branding works because
A. the personality of a celebrity matches with the characteristic of the brand.
B. people have a tendency to follow whatever the trends set by the celebrities.
C. every brand has a personality which needs the celebrities to represent it.
D. people feel connected to the celebrities and consider them as their role models.
10. What can you infer from the passage?
A. It is always safe to invite the hottest star to represent the brand.
B. Celebrity branding sometimes may generate negative effects.
C. YAO Ming（姚明） is the right person to represent designer brands and luxury items.
D. ZHANG Ziyi’s（章子怡） personality matches with the characteristic of sports.
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