第一部分 商务英语阅读
阅读下面两篇英文原文，对后面的选项做出选择。本部分共10小题，每小题2.5分，共25分。每题所给出的A、B、C、D四个选项中，只有一项是正确的。
请将所选答案编序字母写在答题本上。
一、短文1
The total amount in sales generated by this year’s November 11 online shopping carnival has definitely set a record because within
13 hours it had exceeded 120.7 billion RMB($18.1 billion), the total for the whole day last year. Since it was launched in 2009, the Singles
Day shopping gala has set new sales records every year and the rate at which the total value of sales has been growing has accelerated.
Why is this? The rapid popularization of e-commerce in China is definitely the main cause. China now has 750 million internet users,
of which 96 percent use the mobile internet, which is a consumption force comparable with no other country.
From a broader perspective, the November 11 shopping day also shows the tremendous consumption potential of the country.
November 11 emerged out of people’s willingness and capability to buy, and it shows the transition of the Chinese economy
to consumption-led growth.
This consumption will also drive the growth of the domestic service sector as shown by the growing revenues of the express
delivery companies, which offer quick and convenient shipments of the online purchases made by consumers. From this point of view,
November 11 can be viewed as part of an ongoing consumption revolution.
That consumption revolution will definitely redefine the label of “Made in China?” and help Chinese enterprises win in the
new global competition. There might be a day in the future in which November 11 stops setting new sales records,
but the vitality domestic consumption brings to the Chinese economy will continue.
1. According to the passage, which one of the following statements is NOT true?
A. The total value of sales generated by this year’s November 11 online shopping carnival is a record high.
B. The total value of sales during this year’s November 11 online shopping day was 120.7 billion RMB.
C. The total value of' sales has been increasing faster year by year ever since the November 11 shopping carnival was launched.
D. The total value of sales during last year November 11 shopping day was $18.1 billion.
2. The increase of sales value on the November 11 online shopping day in the past years is because that
A. China has a large population.
B. China now has 750 million internet users.
C. 96% of China’s internet users use the mobile internet.
D. more and more Chinese people like to shop on line.
3. Which one of the following can be best to replace the phrase of “out of” in the sentence “
November 11 emerged out of people’s willingness and capability to buy” in Paragraph 3?
A. because of B. not because of C. despite of D. inspite of
4. According to the passage, which one of the following statements is NOT true?
The consumption revolution happened in China recent years
A. helps to boosts the revenue growth of the express delivery companies.
B. helps Chinese enterprises enhance their competitiveness in global market.
C. will set new sales records every year in the future.
D. will help to vitalize China’s domestic consumption.
5. According to the passage, which one of the following statements is NOT true?
A. There must be some countries whose consumption potential are bigger than that of China.
B. There is no other country whose consumption potential can be comparable with that of China.
C. November 11 is also called the Singles Day in China.
D. November 11, 2017 witnessed the 9th online shopping gala in China.
二、短文2
When marketers and business owners use celebrities to advertise and endorse their brands, it is called celebrity branding（代言人）.
Celebrity branding has been proven to be a successful method since the beginning of the television revolution. People get attracted
to glamour easily and have a tendency to follow the trends set by the celebrities. Keeping this in mind, different brands use different
celebrities to promote their business and increase their visibility in the market.
Every brand has a personality. Brand logos, slogans, colors, promotional giveaways, and promotional campaigns depict the personality
of the brand. If the personality or lifestyle of a particular celebrity matches with the characteristic of the brand, then customers find it
easy to develop an association with the brand just by responding to what celebrities are talking. Celebrity branding works because
people relate to the celebrities and consider them as their role models. Marketers use celebrities to address their customers’ fantasies.
Their marketing message gets delivered faster than ever when there is a popular and reputed celebrity representing the brand.
A promotional product industry definitely benefits from the celebrity branding phenomenon as these known personalities help to
make a promotion of the brand successful. For instance, sports products, apparels, shoes, sports accessories, energy drinks, etc.,
are usually endorsed by the athletes and sports personalities while film celebrities and media icons tend to promote designer brands,
luxury items, fragrances, cosmetics, and other such sophisticated products. Most of the celebrity promotions succeed in spreading the
buzz of the product due to customer attention they get. However, it is also true that negative publicity can ruin the impression of the
brand especially when the celebrities get trapped into controversies and negative situations due to their actions or behavior.
Thus, business owners need to show caution while signing a contract with a celebrity or a known personality of the respective field. I
t is always safe to choose celebrities that have assuring personalities and can give a positive reputation to promotional product introduced by the company.
6. What’s celebrity branding?
A. Printing celebrities’ image on the products.
B. Using celebrity to advertise and endorse the brand.
C. Hiring well-known celebrities to sell the products.
D. Asking celebrities to perform before customers.
7. What does the word “depict” in bold mean in the sentence “… depict the personality of the brand” in Paragraph 2?
A. broadcast B. recite C. describe D. compose
8. Which of the following does NOT depict the personality of the brand?
A. Potential customers. B. Promotional giveaways.
C. Promotional campaigns. D. Brand logos, slogans, and colors.
9. Celebrity branding works because
A. the personality of a celebrity matches with the characteristic of the brand.
B. people have a tendency to follow whatever the trends set by the celebrities.
C. every brand has a personality which needs the celebrities to represent it.
D. people feel connected to the celebrities and consider them as their role models.
10. What can you infer from the passage?
A. It is always safe to invite the hottest star to represent the brand.
B. Celebrity branding sometimes may generate negative effects.
C. YAO Ming（姚明） is the right person to represent designer brands and luxury items.
D. ZHANG Ziyi’s（章子怡） personality matches with the characteristic of sports.